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growmore
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Review moat
Great362.23avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.37avg listing price — sweet spot $15–$100
Price range
Good£5.23–£24.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£152K£152K/yr · 72K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand