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grey velvet hangers
Skip itA deep review moat (40,405 avg reviews) — this niche doesn't clear our bar today.
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Good+20.4%90-day search growth — must beat 0% to launch
Avg price
Okay£9.74avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Price range
Bad£5.41–£16.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£41K£41K/yr · 24K searches
Review moat
Bad40,404.79avg incumbent reviews — the moat a new listing must climb