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Skip itSoft demand (-25.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£25.50avg listing price — sweet spot $15–$100
Price range
Great£10.32–£48.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,785.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad£52K£52K/yr · 53K searches
Growth
Bad-25.5%90-day search growth — must beat 0% to launch