42
grey tea towels
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay3,523.78avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.62avg listing price — sweet spot $15–$100
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Price range
Bad£5.74–£15.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£29K£29K/yr · 42K searches