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grey microwave
Skip itSoft demand (-12.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£67.28avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good£38.80–£149.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,606.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad£91K£91K/yr · 89K searches
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Signals High Price