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grey kettle
Skip itSoft demand (-36.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£20.99avg listing price — sweet spot $15–$100
Price range
Great£10.74–£31.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay£133K£133K/yr · 143K searches
Review moat
Bad4,338.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-36.0%90-day search growth — must beat 0% to launch