54
grey bin
Worth a lookShows low returns (1.1%), but a small market ($41K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Avg price
Great£16.12avg listing price — sweet spot $15–$100
Price range
Great£4.86–£51.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,974.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 68K searches