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green wool
Skip itSoft demand (-37.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Great£1.25–£81.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad4,248.87avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.80avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 129K searches
Growth
Bad-37.9%90-day search growth — must beat 0% to launch