46
green toaster
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Great£58.17avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good608.35avg incumbent reviews — the moat a new listing must climb
Price range
Good£21.97–£131.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Bad£91K£91K/yr · 180K searches
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals High Price