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green tissue paper
Skip itPrices mostly outside the sweet spot ($1.61–$6.60) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Review moat
Good802.62avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Avg price
Bad£4.32avg listing price — sweet spot $15–$100
Market size
Bad£42K£42K/yr · 61K searches
Growth
Bad-34.1%90-day search growth — must beat 0% to launch
Price range
Bad£1.61–£6.60cheapest to priciest tracked listing — scored on the share inside $15–$100