45
green throw
Skip itSoft demand (-17.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£5.70–£23.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.32avg listing price — sweet spot $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£93K£93K/yr · 405K searches
Review moat
Bad10,223.77avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.6%90-day search growth — must beat 0% to launch