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green table runner
Skip itSoft demand (-22.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good740.93avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.75–£22.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.10avg listing price — sweet spot $15–$100
Market size
Bad£70K£70K/yr · 149K searches
Growth
Bad-22.1%90-day search growth — must beat 0% to launch