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green paper
Skip itPrices mostly outside the sweet spot ($3.30–$12.68) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Review moat
Good777.48avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.83avg listing price — sweet spot $15–$100
Market size
Bad£42K£42K/yr · 42K searches
Growth
Bad-32.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.30–£12.68cheapest to priciest tracked listing — scored on the share inside $15–$100