44
green pan
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£67.85avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,432.23avg incumbent reviews — the moat a new listing must climb
Price range
Okay£14.03–£262.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£127K£127K/yr · 115K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.5%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price