46
green felt
Skip itPrices mostly outside the sweet spot ($2.78–$12.31) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great375.07avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.64avg listing price — sweet spot $15–$100
Market size
Bad£30K£30K/yr · 58K searches
Growth
Bad-46.0%90-day search growth — must beat 0% to launch
Price range
Bad£2.78–£12.31cheapest to priciest tracked listing — scored on the share inside $15–$100