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green cushion covers
Skip itSoft demand (-17.2% this quarter) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Returns
Okay3.2%return rate — above 5% kills the launch gate
Review moat
Okay2,625.97avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.70avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Price range
Bad£5.19–£18.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£78K£78K/yr · 278K searches
Growth
Bad-17.2%90-day search growth — must beat 0% to launch