51
green candle
Worth a lookShows low returns (1.0%), but soft demand (-29.9% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,469.58avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.37–£24.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.45avg listing price — sweet spot $15–$100
Market size
Bad£76K£76K/yr · 147K searches
Growth
Bad-29.9%90-day search growth — must beat 0% to launch