55
green bedding
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but soft demand (-25.6% this quarter) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great£15.36avg listing price — sweet spot $15–$100
Price range
Good£8.24–£26.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,231.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay£114K£114K/yr · 405K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand