51
green bath mat
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but a small market ($47K/yr) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good966.05avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.94avg listing price — sweet spot $15–$100
Price range
Okay£6.08–£20.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Market size
Bad£47K£47K/yr · 125K searches
Signals No Dominant Brand