55
green balloons
Worth a lookShows low returns (0.8%), but prices mostly outside the sweet spot ($2.16–$8.17) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Review moat
Good824.97avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Market size
Bad£69K£69K/yr · 113K searches
Avg price
Bad£5.15avg listing price — sweet spot $15–$100
Price range
Bad£2.16–£8.17cheapest to priciest tracked listing — scored on the share inside $15–$100