54
gravy boat
Worth a lookShows a fragmented shelf (top 5 take 29% of clicks), but soft demand (-55.6% this quarter) keeps it on the watch list.
Competition
Great29%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Great299.08avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£0.58–£30.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.43avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£132K£132K/yr · 326K searches
Growth
Bad-55.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand