37
grave wreath
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great336.45avg incumbent reviews — the moat a new listing must climb
Avg price
Great£18.13avg listing price — sweet spot $15–$100
Price range
Good£7.62–£32.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£9K£9K/yr · 73K searches
Signals Low Review Barrier