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grave ornaments
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Review moat
Great247.63avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.01–£29.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.43avg listing price — sweet spot $15–$100
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Market size
Bad£92K£92K/yr · 504K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand