63
grass seed
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£2.9M£2.9M/yr · 2.0M searches
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good£4.14–£32.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.41avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,867.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.3%90-day search growth — must beat 0% to launch