48
grass seed for shady areas
Skip itSoft demand (-35.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Good£7.70–£24.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.41avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£150K£150K/yr · 93K searches
Review moat
Okay3,619.23avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-35.9%90-day search growth — must beat 0% to launch