58
grass mat
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Avg price
Great£17.67avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great£4.20–£48.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good534.34avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£23K£23K/yr · 67K searches