51
goose down duvet king size
Worth a lookShows low returns (0.7%), but soft demand (-40.2% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£49.18avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good£17.63–£157.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,166.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£73K£73K/yr · 42K searches
Growth
Bad-40.2%90-day search growth — must beat 0% to launch