50
googly eyes
Worth a lookShows searches that convert (18.1% search→purchase), but prices mostly outside the sweet spot ($1.91–$5.89) keeps it on the watch list.
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good1,071.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£229K£229K/yr · 317K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
Avg price
Bad£3.99avg listing price — sweet spot $15–$100
Price range
Bad£1.91–£5.89cheapest to priciest tracked listing — scored on the share inside $15–$100