47
gonk
Skip itSoft demand (-40.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great436.04avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.79–£25.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.70avg listing price — sweet spot $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£89K£89K/yr · 480K searches
Growth
Bad-40.5%90-day search growth — must beat 0% to launch