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gold tissue paper
Skip itPrices mostly outside the sweet spot ($2.73–$7.49) — this niche doesn't clear our bar today.
Conversion
Incredible20.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great336avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Market size
Bad£60K£60K/yr · 68K searches
Avg price
Bad£4.43avg listing price — sweet spot $15–$100
Price range
Bad£2.73–£7.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier