46
gold table runner
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Review moat
Great345.41avg incumbent reviews — the moat a new listing must climb
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.81–£19.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.01avg listing price — sweet spot $15–$100
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
Market size
Bad£50K£50K/yr · 112K searches
Signals Out of Stock