47
gold placemats
Skip itSoft demand (-37.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good740.81avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.05avg listing price — sweet spot $15–$100
Price range
Good£4.33–£25.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.3%return rate — above 5% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£38K£38K/yr · 139K searches
Growth
Bad-37.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand