45
gold pen
Skip itPrices mostly outside the sweet spot ($2.61–$14.68) — this niche doesn't clear our bar today.
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£259K£259K/yr · 290K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Review moat
Bad6,269.45avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.24avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£2.61–£14.68cheapest to priciest tracked listing — scored on the share inside $15–$100