41
gold leaf
Skip itPrices mostly outside the sweet spot ($4.26–$15.67) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,383.18avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£156K£156K/yr · 181K searches
Avg price
Okay£9.16avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-33.2%90-day search growth — must beat 0% to launch
Price range
Bad£4.26–£15.67cheapest to priciest tracked listing — scored on the share inside $15–$100