33
gold card
Skip itPrices mostly outside the sweet spot ($2.90–$7.32) — this niche doesn't clear our bar today.
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good710.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£4.67avg listing price — sweet spot $15–$100
Growth
Bad-26.1%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Market size
Bad£35K£35K/yr · 48K searches
Price range
Bad£2.90–£7.32cheapest to priciest tracked listing — scored on the share inside $15–$100