48
glow sticks
Skip itPrices mostly outside the sweet spot ($3.33–$8.04) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Market size
Good£602K£602K/yr · 878K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad4,607.88avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.08avg listing price — sweet spot $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Price range
Bad£3.33–£8.04cheapest to priciest tracked listing — scored on the share inside $15–$100