50
glitter
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($2.32–$14.98) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,896.57avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.9%90-day search growth — must beat 0% to launch
Market size
Okay£224K£224K/yr · 495K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.48avg listing price — sweet spot $15–$100
Price range
Bad£2.32–£14.98cheapest to priciest tracked listing — scored on the share inside $15–$100