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glitter card
Skip itPrices mostly outside the sweet spot ($3.02–$15.59) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great192.2avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.27avg listing price — sweet spot $15–$100
Growth
Bad-27.9%90-day search growth — must beat 0% to launch
Market size
Bad£36K£36K/yr · 59K searches
Price range
Bad£3.02–£15.59cheapest to priciest tracked listing — scored on the share inside $15–$100