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glass cups
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Incredible20%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£336K£336K/yr · 792K searches
Avg price
Good£12.08avg listing price — sweet spot $15–$100
Price range
Good£4.67–£25.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,626.47avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand