65
glass coffee mugs
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£556K£556K/yr · 1.2M searches
Avg price
Good£12.19avg listing price — sweet spot $15–$100
Price range
Good£4.67–£26.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,453.23avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand