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glass chopping board
Skip itSoft demand (-26.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good£280K£280K/yr · 915K searches
Price range
Okay£6.02–£23.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,865.37avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.99avg listing price — sweet spot $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-26.8%90-day search growth — must beat 0% to launch