48
glass bottles
Skip itPrices mostly outside the sweet spot ($6.13–$15.41) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good832.74avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£254K£254K/yr · 566K searches
Avg price
Okay£11.12avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Price range
Bad£6.13–£15.41cheapest to priciest tracked listing — scored on the share inside $15–$100