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Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 66Growth 14Conversion 6Competition 63Returns 44Price range 15Avg price 45Brand share 55Review moat 82Quality gap 85

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great356.88

avg incumbent reviews — the moat a new listing must climb

Market size

Good£634K

£634K/yr · 629K searches

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Avg price

Okay£210.11

avg listing price — sweet spot $15–$100

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Price range

Bad£48.31–£403.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-21.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale