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garland with lights
Skip itPrices mostly outside the sweet spot ($6.39–$13.80) — this niche doesn't clear our bar today.
Review moat
Great354.4avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.02avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£22K£22K/yr · 149K searches
Growth
Bad-42.5%90-day search growth — must beat 0% to launch
Price range
Bad£6.39–£13.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier