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garden twine
Worth a lookShows searches that convert (28.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible28.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Incredible+162.1%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,472avg incumbent reviews — the moat a new listing must climb
Market size
Okay£173K£173K/yr · 131K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.64avg listing price — sweet spot $15–$100
Price range
Bad£2.97–£7.32cheapest to priciest tracked listing — scored on the share inside $15–$100
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