50
garden tray
Worth a lookShows low returns (0.1%), but a small market ($18K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great281.25avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Good£12.05avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay£1.63–£24.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Market size
Bad£18K£18K/yr · 38K searches
Signals No Dominant Brand