70
garden ornaments outdoor
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+49.1%90-day search growth — must beat 0% to launch
Market size
Good£677K£677K/yr · 3.6M searches
Avg price
Good£14.08avg listing price — sweet spot $15–$100
Review moat
Good1,144.85avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.79–£24.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale