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garden gnomes
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Great+102.0%90-day search growth — must beat 0% to launch
Brand share
Great43%top-5 brand share — no brand owns this niche
Review moat
Great266.59avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.69avg listing price — sweet spot $15–$100
Price range
Good£6.34–£24.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£166K£166K/yr · 631K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale