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garden fleece
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Review moat
Great297.92avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good£4.63–£28.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£215K£215K/yr · 349K searches
Avg price
Okay£10.67avg listing price — sweet spot $15–$100