55
garage flooring
Worth a lookShows low returns (1.4%), but soft demand (-21.7% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 5.1M searches
Brand share
Great60%top-5 brand share — no brand owns this niche
Price range
Good£4.29–£44.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.44avg listing price — sweet spot $15–$100
Review moat
Okay3,087avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.7%90-day search growth — must beat 0% to launch